JX2 Development

Philadelphia Web Design

JX2Development

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Why you needed a Website, Yesterday

In our latest web challenge, JX2 was asked to build a website for a group with a deadline of only a few days that would serve as a landing page for investors and those interested in their products. You can see the results here. Using a simple design, we were able to turn a company without a web presence into one that had a clear message that ranks well.

Forward thinking small businesses know that they need a website to be successful. While a Facebook page or Twitter account may give you the reach to make a few sales, you are only hitting a portion of the internet audience. A website designed by JX2 Development gives you a spot on the world wide web, one with your brand and your message.

Facebook ranks well, but you lack the control and availability of a website. Twitter serves as a great messaging and social marketing tool, but it is not easy to get ideas out in 140 characters. A website from JX2 can serve many purposes, whether it be as on online business card, company blog, marketing tool or the start digital advertising campaign. The depths of a website are also scalable. Unlike Facebook, they can be many pages or one concise page. Contact forms and newsletter campaigns are simple with a JX2 design.

If your goal is to get noticed and increase sales – to get your message out – Jx2 Development can provide the insight and design to drive the future of your business. And we’ll do so in a budget-conscious way that your wallet should appreciate.

So check us out and fill out a form for more information. Whether it is a simple website design or something more complicated (we also do hosting, email, productivity apps, digital advertising and more), JX2 Development can put you on your way to success.

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The Importance of SEO

If you google “The Importance of SEO“, you’ll get over seven million results, many of which are SEO-optimized themselves. But what exactly is SEO? The words stand for “Search Engine Optimization”, which most people know, but significantly less understand. What is known is that most people get where they are going with google. Sure, everyone can remember facebook.com and where it goes, but I promise you that very few people will remember your exact domain.

Basically, giant computers inside Google or Bing or Yahoo have tiny robots (they do) that scour the web and crawl for new and changing websites. The information gathered is then placed into an algorithm, like the famous Google Algorithm, which does the heavy lifting. The result of these computations? The order of the results that match the search queries of  billions of users a day.

How does all of this work? Well there is a multi-billion dollar industry in place to create SEO-optimized websites and they’ll tell you that it is very difficult in order to get upwards of $10 $100 $1000 a month from even mid-sized businesses.

If you follow the changes in SEO, however, you’ll see that it doesn’t take a mortgage payment to rank higher on Google. The first step of the process is temper your expectations. Everyone wants to be #1 on the list or on the first page, but imagine you are a budding social network or a local bank, putting in “Philadelphia bank” is going to give you giant names like Wells Fargo, Citizen’s Bank and even more local networks like Susquehanna and Beneficial. Knowing this fact will go a long way into planning your organic search blueprint.

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Wait, what the hell is organic search? Glad you asked. There are two kinds of search: Organic, which is free and makes up 99% of the sites on search engines and Paid, which involve a transaction with Google / Bing in order to get your website predominantly featured at the top or on the side of a search. JX2 Development handles both and has nearly a decade of experience doing paid search campaigns. Email us if you are interested.

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Back to what we were talking about, the next step is to know how all the coding works for SEO. The algorithms used to rely on things called “meta keywords”, which many people think of when we talk about SEO. Meta Keywords are a list of topics that are inserted into the unseen code for websites to categorized. Well, they aren’t used anymore and haven’t been since 2009.

Today, the methods used to rank sites is much more complexed. They involve things like back-linking and focus keywords, all used to get the right pages at the top. Search engines look at the headlines, images, and other things in an effort to best understand each website. Google now looks at other websites that link to your website, to better understand the content within. If your homepage appears on 1000s of other sites, you’re going to rank near the top. If it does not, or the site isn’t SEO optimized, you’re site is going to suffer.

At JX2 Development, we understand all of this stuff and the implementation is rolled into every website we build. Contact us if you’d like to talk about redesigning your website and getting your self, or your company, higher in the Google ranks.